Fahr alles, was geht.

In this personal project, my aim was to create a small animation for social media to reinforce the message of the public transportation campaign in Augsburg.

This campaign focuses on the offering of using all different means of transportation provided by SWA for a monthly fixed price. This includes bicycles, car sharing, buses, and trams.

The story driving the animation is based on a character - I like to call him Pedro - who starts off riding a bicycle. Suddenly, the bicycle transforms into a car, then into a bus, and finally into a tram, while Pedro enjoys the transition of transportation modes on his way to his final destination.

To implement this idea, I used a combination of character rigging and morphing techniques. The design, particularly the color palette, is inspired by the colors of SWA. Additionally, in this project, I chose to execute the sound design without music, using only sound effects. This way, the audience identifies even more with Pedro's journey - solely through the use of sound effects.  

Would you also like a short animation for your social media platforms?

Then feel free to contact me anytime!