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Mädchen*-
Empowerment Camp.

Animated advertising video to promote the Girl* Empowerment Camp on social networks and basa e.V.'s website.

About this project:

I was fortunate to partner with basa e.V., a self-governing educational institution that provides diverse programs in political education for youth, along with vocational guidance and counseling. Tasked with creating a promotional video, the organization entrusted me to showcase the exciting Girl* Camp 2022.

This event takes place annually, offering a space for five days where girls can learn, exchange ideas, collaborate creatively, and participate in various workshops together

The challenge was to create a video with a modern aesthetic that captures the attention of the girls and encourages them to participate in the camp.

With this goal in mind, we opted for a modern collage style, combining dynamic text animations and images in black and white with a bright and saturated color palette. Additionally, we used geometric shapes and symbols representing women's empowerment to reinforce the camp's message.

The video received a lot of reactions on the organization's Instagram account. As a result, basa e.V. approached me again to create a poster, a flyer, and a carousel post for Instagram in the same style as the campaign.

I am very pleased that the project was a real success, and I look forward to future collaborations with this organization, supporting their mission through my work. If you would like to learn more about what basa e.V. does, feel free to take a look at their website here.

Are you also in need of an animated video to effectively promote your event or product?

Tell me more about it! I'd love to hear from you and collaborate on creating an awesome video together.

Style frame of the video with a girl thinking and the text: "denkst"
Style frame of the video with a woman dancing on the screen. Style frame of the video with the text "ein Mädchen" repeating in the screen.
Flyer front face example.Flyer back face example.
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