Starke Lernpfade.

For this project, I had the privilege of partnering with the esteemed STARK Verlag, renowned as Germany's foremost authority in exam preparation. Engaging directly with the industry leader, I was tasked with crafting an enticing animated video showcasing their latest innovation: "Starke Lernpfade" – a cutting-edge online diagnostic tool tailored explicitly for parents navigating their children's educational journey.

The aim of this project was to identify potential learning gaps among students and to explain how the new online diagnostic test can assist in swiftly assessing their current learning status and weaknesses. To achieve this, we opted for a combination of 2D animations and screen recordings. The video narrates the story of a student struggling with learning at school, feeling overwhelmed by the sheer volume of material he believes he needs to master. After completing the STARK test and gaining a precise understanding of his actual gaps, he manages to study more targetedly and efficiently.

I made the concept of the diagnostic tool more tangible by combining two different IK rigs into one animated character: one IK rig for the limbs and another to easily represent various facial expressions. I integrated the screen-recorded clips using a frame-by-frame path animation technique, rotating the student's laptop and then zooming in on the screen. The illustrations are aligned with the brand's color palette to ensure brand recognition and consistency in style.

Of course, I didn't do this alone. Without the support from STARK Verlag, this wonderful video wouldn't have been possible. STARK provided an excellent script, embraced my creative ideas, and together, we shaped the project. If you're interested in learning more about this product or other projects by STARK Verlag, be sure to visit their website.

Are you also interested in an explainer video for your company or product?

Feel free to contact me and share your ideas. Let's turn your vision into reality together!